An American website MacRumors, that covers news about Apple, claims that manufacture of Apple’s first-generation Vision Pro headset has stopped.
Due to production cuts and declining demand, the device—which made its debut earlier this year as Apple’s most ambitious mixed-reality endeavour—has raised rumours that its manufacturing has ceased.
According to reports acquired by MacRumors, Apple started reducing production in the early summer. By October, its assembler Luxshare was only generating 1,000 devices per day, which was 50% less than its peak production levels.
Apple told Luxshare to completely stop production by November. The corporation has amassed enough inventories—between 500,000 and 600,000 units—to satisfy anticipated demand through 2025.
Tens of thousands of undelivered components are being stored in warehouses, according to reports gathered by MacRumors. This suggests that Apple is taking a calculated approach to stop further production while avoiding excess.
Because of its expensive USD 3,499 price tag and small content ecosystem, the Vision Pro has had trouble gaining popularity.
The gadget, which Apple CEO Tim Cook referred to as an “early-adopter product,” was targeted more at tech experts than the general public.
But demand has been weak even in this sector, which has forced Apple to reconsider its approach to the mixed-reality market.
Apple is turning its attention to creating a more reasonably priced mixed-reality headset in response to the Vision Pro’s issues.
Throughout its existence, suppliers have been encouraged to get ready to produce up to four million copies of this less expensive device—half of what was originally planned for Vision Pro.
The second-generation Vision Pro’s development has been put on hold for at least a year. Nonetheless, MacRumors claims that there are hints that Apple may introduce a minor redesign update for the first-generation model that would have an improved M5 CPU and more intelligent capabilities. This improved device may be released sometime between late 2025 and early 2026.
-NSH Digidesk
